The Effect of Website Interactivity on Political Involvement
نویسندگان
چکیده
منابع مشابه
Effects of Interactivity on Website Involvement
This study aims to understand how website interactivity (active control and reciprocal communication) can impact purchase intention through website involvement and how the impacts are moderated by the type of products featured on websites. In a laboratory experiment, participants were asked to perform purchasing tasks of non-fictional books or greeting cards on websites of varying levels of int...
متن کاملEffects of Interactivity on Website Involvement and Purchase Intention
Zhenhui Jiang National University of Singapore [email protected] Jason Chan National University of Singapore [email protected] Bernard C.Y. Tan National University of Singapore [email protected] Wei Siong Chua National University of Singapore [email protected] This study aims to understand how website interactivity (active control and reciprocal communication) can impact purc...
متن کاملEffects of Website Interactivity on Consumer Involvement and Purchase Intention
This study attempts to understand how website interactivity (level of active control and direction of communication) can impact purchase intention through consumer involvement. The product type featured on the website is a moderating factor in the effects of interactivity. In a laboratory experiment, subjects were asked to perform purchasing tasks of non-fictional books or greeting cards on web...
متن کاملEffects of Interactivity on Website Involvement and Purchase Intention*
Zhenhui Jiang National University of Singapore [email protected] Jason Chan National University of Singapore [email protected] Bernard C.Y. Tan National University of Singapore [email protected] Wei Siong Chua National University of Singapore [email protected] This study aims to understand how website interactivity (active control and reciprocal communication) can impact purc...
متن کاملthe washback effect of discretepoint vs. integrative tests on the retention of content in knowledge tests
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ژورنال
عنوان ژورنال: Journal of Media Psychology
سال: 2016
ISSN: 1864-1105,2151-2388
DOI: 10.1027/1864-1105/a000200